But how do we make that tangible? We created the seven moments of Foppen. We are not just making products. We are concept thinkers who understand the consumer, we know the market and know our capabilities.
The seven moments
Each world corresponds to the eating moments throughout the day. As we also indicate in the vision; we can fit salmon into every daily eating routine. Each world is based on insights and has its own look & feel, target audience, packaging and way of communication. This ensures that we are always relevant to the consumer. And if we are relevant to the consumer, we definitely are to our clients.
For You For Everyone!
We strive to use only the best salmon. So that we can use the have the best products available for every eating moment. For You For Everyone!
Our values are true
Premium Quality. All our salmon is sustainable and sourced from only the best ASC- and MSC-certified farms in Norway and Alaska.
Innovation. We combine our rich heritage with an even greater capacity for innovation.
Well-being & vitality. Salmon is a fantastic source of sustainable, high-quality, and nutritious protein.
Environment & sustainability. We recognize that our business relies on the earth's natural resources, so we produce our products with the utmost respect for people, animals, and the sea.
This is how we ensure our customers receive the best – by focusing on the quality of our raw ingredients, processes, end products, customer relations, and animal welfare. In other words: respect throughout the entire production chain.
We combine our rich heritage with an even greater capacity for innovation. Our approach means continuously improving and expanding production practices to deliver high-quality seafood. We’re guided by science and market trends to refine existing products and create new ones.
Well-being & vitality
Salmon is a fantastic source of sustainable, high-quality, and nutritious protein. More and more consumers around the world are seeking wholesome, affordable, and environmentally friendly food, and that’s exactly what Foppen can provide.
Environment & sustainability
We recognize that our business relies on the earth’s natural resources, so we produce our products with the utmost respect for people, animals, and the sea. We’re committed to securing a healthy planet for future generations while providing a highly-sustainable protein source. We actively prevent the depletion of resources and protect marine life by gaining MSC and ASC certifications. MSC is given to well-managed and sustainable fisheries, and ASC certifies seafood products raised through responsible aquaculture.
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